Detect fraudulent signups sign-ups are a plague on email marketers. Unless you take steps to prevent them, they can pollute your list with disposable or invalid email addresses and make your marketing campaigns less effective. If the number of fakes grows too high, you can end up being labeled as SPAM by the email service providers and ruining your deliverability rates for all your subscribers.

To detect fraudulent signups, you must look at the analytics data on a weekly or monthly basis and identify any suspicious spikes. Look at the names, email addresses, location, and date subscribed fields to isolate any intruders.

Search Exposed Data Breaches – Is Your Information at Risk?

You can also use an email verification tool to help identify fake or disposable email addresses. This can include a search for the email address in spam lists and block lists, and can also check the email’s IP quality, location and email validation.

In addition to false information, fraudsters may try to trick you into revealing information they don’t have consent to. This can lead to credit card chargebacks, security breaches or worse.

Sign-up fraud isn’t just bad for your reputation, it can also damage the accuracy of your audience data and impact your revenue. That’s why you need lead validation that works.